I have personally come across lots and lots of advertising & marketing materials that has made use of wrong or shall I say “the forbidden combos”. As a powerful form of communication, colour is irreplaceable. The colours used for a product, web site, business card, or logo cause powerful reactions. I really cannot emphasize enough that Colour Matters!

As a graphic designer, we learn the science ad psychology behind the color combinations that we use to design your materials. Some of the colours may look good to your eyes or on screen but will not be possible to output on print media or vice versa. Colours are visual stimulus and they make a lasting impression on your consumers. Sometimes, its not about your “lucky” colour but more of what is going to actually work your company/product.

In order to avoid the colour effecting your decision, I usually design logo using only black & white combination. It has helped my clients to choose logo based on the actual design without the disturbance of the colour pallettes.

Have you come across any advertising that made you eyes go “ouch”?

Do get in touch with me for further discussion on your marketing material.

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