The single biggest way to increase your company’s success is to invest in branding. When executed properly, your company’s branding can be the driving force behind your company’s success. Branding is important because it’s the first thing customers will see when they come to your company. Your logo, text, colors, and images all play a role in how your customers will see your brand. If you want customers to buy into your company’s values and trust what you’re selling, then you need to create an identifiable brand. A standout logo, for example, is the foundation of any memorable brand.